Marketing Books

2560 books

Strategic Brand Management, 2nd Edition

Alexander Chernev

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Strategic Brand Management, 3rd Edition

Alexander Chernev

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Strategic Brand Management, 4th Edition

Alexander Chernev

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Strategic Brand Management, 4th Edition

Alexander Chernev

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Strategic Brand Management: Building, Measuring And Managing Brand Equity

Kevin Lane Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin-L-Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Keller Vanitha Swaminathan

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity by K…

Kevin Lane Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

Keller/ Parameswaran/ Jacob

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th…

Kevin Keller

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Glo…

Kevin Lane Keller Vanitha Swaminathan

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Glo…

Kevin Keller Vanitha Swaminathan

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Strategic Corporate Social Responsibility in Practice: Institutions, Strategy, Innovation, Marketing, and Global Legitimacy

Strategic Corporate Social Responsibility in Practice: Institutions, Strategy, …

Januarius Asongu

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Strategic Customer Management: Integrating Relationship Marketing and CRM

Strategic Customer Management: Integrating Relationship Marketing and CRM

Adrian Payne Pennie Frow

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Pro…

Arthur Middleton Hughes

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible…

Eric Greenberg Alexander Kates

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Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy

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Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy

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Strategic Market Management

Strategic Market Management

David A. Aaker Christine Moorman

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Strategic Market Management

Strategic Market Management

D.A. Aaker

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Strategic Market Management

Strategic Market Management

David A. Aaker Christine Moorman

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Strategic Market Management

Strategic Market Management

David A. Aaker

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