International Marketing
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International Marketing

by Philip R. Cateora, John Graham, Mary C Gilly

Business
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International Marketing introduces the study of marketing across national borders. Written by Philip R. Cateora, John Graham, and Mary C. Gilly, this business title offers readers a foundation for understanding marketing in an international context.

ISBN-13 9780077842161 ASIN 0077842162 Views 933 Publisher McGraw-Hill Education Year 2015 Edition 17 Format Hardcover Product Group Book Pages 704 Created February 09, 2026 Updated September 08, 2026
About This Book

International Marketing is a business and marketing title focused on marketing activities conducted across national borders.

The book provides an academic framework for considering marketing in an international context.

It is suited to readers seeking foundational knowledge of international marketing as a field of study.

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I will be using this book for:
49 total votes