MKTG
I will be using this book for:
59 total votes
Log in to remove ads

MKTG

by Charles W. Lamb, Joe F. Hair, Carl Mcdaniel, Hair, Joseph F., Jr.

Business Marketing Digital Learning
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

An accessible introduction to marketing fundamentals, covering research, consumer behavior, product strategy, pricing, and promotion with real-world examples.

ISBN-13 9781305631823 ASIN 130563182X Views 823 Publisher South-Western Pub Year 2016 Edition Student Format Paperback Product Group Book Pages 392 Created February 22, 2026 Updated September 04, 2026
About This Book

MKTG presents essential marketing concepts in an accessible format designed for today's learners.

The text covers core topics including market research, consumer behavior, product development, pricing, distribution, and promotion.

Real-world examples and current case studies help students connect theory to practice.

Engaging visuals and concise chapters support efficient study and review.

Related Books
Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
59 total votes