Robert B. Cialdini

28 books

About the Author

Robert B. Cialdini is a renowned psychologist and professor emeritus of psychology and marketing at Arizona State University, where he has spent decades exploring the intricacies of human behavior and decision-making. Drawing from his extensive research, including undercover fieldwork in sales and compliance settings, Cialdini has become a leading authority on the principles of persuasion that shape our everyday interactions. His seminal work, Influence: The Psychology of Persuasion, first published in 1984, revolutionized the understanding of how subtle psychological forces compel people to say 'yes,' and its newly expanded edition continues to offer fresh insights into ethical influence in business, politics, and personal life. A New York Times bestselling author, Cialdini's accessible yet scientifically rigorous writing has influenced professionals worldwide, earning him accolades as a pioneer in social psychology.

Common genres

Business Communication Desarrollo Personal Développement personnel Education Engineering Leadership Management Negocios Nonfiction Physics Psicología Psychologie Psychology Science Self-Help social psychology Social Sciences Study Guide Textbook Workbook

Writing style

accessible evidence-based engaging